Overview:
Create a typographically-led campaign based upon or expanding the Articles of the UDHR as a call to action of awareness.
Through typography, Google is looking to give voice to issues we believe are of consequence, or of relevance within our world.
Context:
The United Nations Universal Declaration of Human Rights (UDHR) was set out, for fundamental human rights to be universally protected.
Process:
UDHR - Article 14
1. Everyone has the right to seek and to enjoy in other countries asylum from persecution.
​
2. This right may not be invoked in the case of prosecutions genuinely arising from non-political crimes or from acts contrary to the purposes and principles of the United Nations.
Persecution is defined as:
"Hostility and ill-treatment, especially because of race or political or religious beliefs."​
​
What about refugees who are fleeing that aren't facing these issues?
Those who are left out of Article 14.
​
Climate refugees have had no voice for far too long.
​
Article 14 of the UDHR needs to change to include all refugees.
​
Raise your voice.
The Squad:
Pareesa Khwaja - Experience Designer
Vivien Zhu - Brand Manager
Craig Kissoon - Copywriter
Kevin Nguyen - Strategist